"The single biggest problem in communication is the illusion that it has taken place."
- George Bernard Shaw

AmAsia³ Marketing Communications Program

For U.S. companies going to market in Asia — and for Asian companies crossing the Pacific to the U.S. — successful marketing communications requires more than just knowledge of the language. Marketing communications requires an understanding of cultural and political distinctions, the competitive landscape, appropriate market targets, and the unique traditions and practices that govern the way businesses, partners, and customers interact.

The commitment and resources necessary to sustain Trans-Pacific marketing communications can exceed the internal capacity of any company. Faced with competing marketing priorities, many businesses simply cannot keep up with the need to cultivate critical relationships overseas and to stay current with their new markets.

As a result, these businesses lack the market intelligence and data necessary for success. Their customer base erodes because marketing is off-message, breaches cultural imperatives, or uses ineffective media channels. Brand equity is diluted and international relationships are strained. Ultimately, you lose the business case for international expansion, and your bottom line suffers.

The AmAsia³ Experience

In contrast to these challenges, picture this: an innovative, measurable marketing communications program primed for your success. Envision culturally intelligent communications honoring the values, beliefs, and practices of your overseas customers. Hear praise from customers and colleagues for surpassing their expectations. By partnering with AmAsia³'s skillful marketing communicators, you protect your brand, enhance your profits, preserve international relationships, and provide successful metrics to your board and other stakeholders.

AmAsia³'s Marketing Communications Program has been created to address the marketing communications challenges and opportunities that significantly influence the success of innovative, growth-oriented organizations on both sides of the Pacific. 

Program Delivery

First, we look not only at the various formalized communications programs and services within your organization, but also at how these functions are aligned with all of the areas that communicate with your constituencies and rely on the communications function. Among many tools that are employed is a comprehensive communications assessment across all areas of your organization, and including audits of your materials and media relations. After this assessment, we make specific recommendations for aligning and integrating communications strategy across U.S. and Asian markets, all your business lines, and your internal structure, to reflect your organization's business goals and objectives.

After this planning stage, AmAsia³ goes into action. We deploy a variety of tactics, depending on your needs and your internal resources. You may choose to execute the plan on your own, assisted by our ad-hoc consulting services. We also offer ground-level services to support the full execution of your plan, as well as stand-alone support to help you complete critical marketing communications deliverables such as websites, advertising campaigns, and printed materials.

Our Marketing Communication Services Include ...

• Market research and analysis
• Media targeting and outreach
• Writing and editing
• Crisis communications planning
• Website creation or modification
• Spokesperson training
• Interim marketing communications program management, either on-site or remote
• Graphic design
• Special event management
• Speaker placement
• Ongoing consultation

Program Benefits for Your Business

Plan and prioritize your Trans-Pacific marketing communications, and you will:

• Achieve positive outcomes and a much greater return on investment
• Obtain measurable results to share with your board and stakeholders
• Receive funding for future initiatives based on quantitative data
• Avoid strained collegial relationships based on who's doing the asking

Assign responsibility to the marketing team to control the marketing communications decisions, implementation, quality and budget, and you will:

• Protect your brand
• Enhance quality control
• Save time and money by protecting your priorities

Enhance cultural intelligence and you will:

• Create a successful customer experience, leading to increased sales and profit
• Protect your corporate reputation and brand
• Preserve your international relationships
• Gain respect and trust